Context
Fishbowl is a Bondi-born fast-casual restaurant known for its fresh, Japanese-inspired bowls and strong lifestyle-driven brand. The opportunity was to extend the brand beyond food - creating a physical and cultural experience that resonated with a broader audience.
Insight
Fishbowl already exists at the intersection of food and lifestyle. The opportunity was to deepen that connection by bridging hospitality, music, and culture - creating a shared experience that brings the brand into people’s everyday lives.
Approach
We designed and produced a limited merchandise range that reflected Fishbowl’s clean, playful aesthetic. To launch the collection, we curated a collaborative event at The Island, Sydney, bringing together a live DJ lineup and a diverse audience across employees, customers, influencers, and professional athletes. The experience was designed as a cultural touchpoint - where merchandise, music, and environment worked together to create a unified brand moment.
Outcome
The merchandise was worn by selected staff nationwide, embedding the collection into Fishbowl’s daily brand presence. The event successfully brought together a cross-section of the community, strengthening Fishbowl’s position within culture and extending the brand beyond a dining experience.
